I got into real estate after a very successful stint in the restaurant business. During my restaurant days, I was a proven leader and innovator with the statistics and some accolades to back it up.
While I was operating a business, I was covering everything from accounting, sales, marketing, management, and even janitorial duties.
Soon after converting over to real estate, one of the first things I realized it was a different game altogether. The majority of people that are ‘in real estate’ do not operate as a business, instead just as an individual or group of individuals collecting commission checks.
When I was slinging subs,
No one cared who owned the restaurant when they were getting a superior product.
No one cared that I could make a perfect sangwich faster than most humans alive, they freaked because of the sandwich.
Most of my early success in the restaurant business was due to learning how to execute the established processes and systems without deviation.
I turned around two separate operations that had systems, but never bothered to implement them… or they thought they could pick and choose the steps they would follow.
My success in the restaurant industry was directly tied to analyzing data and following systems put in place.
In 2005 when I earned my real estate license, it was the wild west. The market was on fire and loans were like a breath mint, and everyone was offering anybody one.
I was not very successful in this ‘look at me’ industry but I could solve hard problems that arose, so fellow agents would come to me for solutions.
In 2009, when most people ‘in real estate’ started getting jobs and leaving the industry, I took a hard pivot. I stayed in real estate and moved to distressed assets. I built a new company and created systems that helped us grow to manage thousands of assets across four states.
late 2015 the distressed business’ demand was waning and becoming commoditized, and while there was a race to the bottom, I decided it was a race that I did not want to win.
So, by early 2016, we began testing and developing systems and processes to reinvent the way real estate was sold and how to avoid the race to the bottom.
Using a documented step by step process to take a house from “I’m thinking about selling” all the way to selling for more money per sq. ft that anyone in the area while netting the seller the most money.
Our process isn’t fast, and it isn’t easy, but it is extremely effective… And proven in real estate markets across the country.
Right now, most people ‘in real estate’ are saying the market is HOT and you should sell. NWI has grown the number of people ‘in real estate’ over 30% in the last 6 years because the market is hot, and they can make a quick buck.
Can they analyze the data available?
Do they work to extract the MOST money for their client?
Can they offer multiple solutions to problems?
I have built most of my success in life on implementing systems and processes by taking a deep dive into data analysis and coming up with answers to tough problems.
So, when most people ‘in real estate’ are telling you the market is hot and if you are considering selling do it now….
Is it really?
There are many more things to consider than if the market is HOT.
End of RANT…